Figure Skating of giving Wagner one of the most heavily-endorsed athletes of the games and the face of CoverGirl cosmetics a spot on the team because of her appearance, not her skill. And Olympic athletes only make national news about once every four years. Athletes in sports with the highest TV viewerships tend to get the most money. These efforts can earn sponsorships—though not nearly as many as the men get. She did, however, practically break the Internet when an email that lured people to open a link by promising sexy photos of her crashed computers across the world in
Figure Skating denied that race or beauty played any role in their decision rather, they judged her based on her body of work , and Wagner herself could not understand why she became the target of vitriol on Twitter. Chu lists famed soccer player Mia Hamm who led the U. She did, however, practically break the Internet when an email that lured people to open a link by promising sexy photos of her crashed computers across the world in Twenty years ago, most moms would have balked at even the suggestion of such a picture. A reporter at the Wall Street Journal accused U. The bodies ESPN the Magazine features stray from the skinny, large breasted women you typically see on the covers of magazines in grocery stores. To those who say she discredits her work by signing on to do salacious GoDaddy commercials that usually feature her in a towel, she says: And some athletes who refuse to play the into feminine stereotypes, like basketball all-star Brittney Griner, are being featured in high-profile ads. Pretty Still Matters But while Danica Patrick has earned millions from her GoDaddy commercials—and therefore earned much of the scrutiny that was bound to accompany those ads—Ashley Wagner found herself at the center of a media frenzy about her looks without solicitation. These efforts can earn sponsorships—though not nearly as many as the men get. She had surgery and rehabbed her legs at an unprecedented pace to make Team U. Figure Skating of giving Wagner one of the most heavily-endorsed athletes of the games and the face of CoverGirl cosmetics a spot on the team because of her appearance, not her skill. This question is especially pressing for young athletes who are happy just to have endorsement offers at all. Strong, athletic women ought to be allowed to be feminine too—especially when fans at home are seeing close-ups of their faces on HD TVs. Living Medals Aren't Enough: And Olympic athletes only make national news about once every four years. That really set the bar. But once she understood that the issue which includes both men and women was about strength not sex, she agreed. For women this has traditionally meant playing up sex appeal. Olympic hopeful AshWagner is rocking this voluminous look created with Pantene stylers! Advertisers have long known that Title IX sells. During the two weeks of the games, female athletes will get more screen time than they usually do—the rest of the year, all but four percent of airtime is dedicated to male athletics. Summer Olympian and hurdler Lolo Jones—who is competing now in the Winter Olympics as a bobsledder—has also been accused of leveraging her looks for fame. Now I literally spend 30 minutes in the bathroom every morning…I never thought makeup had a place in athletics, but now I do. But we can still have more muscular body types and be beautiful in our own right. In that short period of time, each Olympian needs to capitalize on media exposure and endorsements to fund the next four years of training. The story was the first in history to make the cover of Time, Sports Illustrated and People magazines.
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